With over 20 years of experience in launching and growing tech startups, I am the Founder of The Scale Up Collective, a marketing strategy consultancy that helps seed to series B startups scale faster and easier. I am also an Angel Academe Member and a Women in FinTech Powerlist honoree, recognising my contribution and influence in the fintech sector. At The Scale Up Collective, we remove the guesswork from marketing growth by creating and executing potent go-to-market strategies based on deep audience insights. We work as an extension of your team, bringing in the right experts as and when they are needed, and enabling you to reach your goals without breaking the bank. We have worked with 60+ startups across tech, SaaS, fintech, insurtech, and healthtech, and are on a mission to support over 1,000 startups in the next 5 years. I also coach and mentor startup founders and teams from disadvantaged backgrounds, as I believe that all good ideas deserve the chance to succeed.