I am a CEO and Founder of not only pink and blue which exists to grow generations of equals. Not only pink and blue actively and consciously challenges stereotypes from birth by creating parent friendly work cultures with our innovative parental leave programme, by collaborating with leaders where we consult on projects, deliver talks, chair round tables, and by challenging buying behaviour that perpetuates stereotypes with our directory of brands that have all products for all children, to create a world that does not stereotype children. I previously worked in marketing and advertising for 20 years leading agency teams at TBWA and M&C Saatchi, before going on to head up Global Customer Experience at Virgin Group. Now as Founder of notonlypinkandblue.com I deliver talks about the long-lasting effects of stereotypes and works with leaders from multiple fields to map and promote the benefits of a world that does not stereotype children.