Creating connection through content. I’m a copywriter, guiding businesses to create client-focussed copy they love. I’m a people person. Good communication and creating emotional connections light me up and so I have made them a fundamental part of how I work. I won’t just come in, write some copy and be gone again – I get to know you, I push you on why and how you do things and I’m always questioning if there are better ways to achieve your aims. This is why I love working with female founders of small businesses: finding your voice and developing effective storytelling through creative content can make a huge difference to your connection with your ideal customer. I believe in collaboration above competition and want to support as many other female founders as I can. “Sam is a very talented copywriter, working with a huge range of brands from high-ticket (complicated) enterprise, to asset-backed NFTs and pizza delivery. Sam works best when she’s working with the team to define the personality and tone-of-voice – setting the direction for the brand to take. Sam has also worked with us on our marketing accelerator and client workshops (which were so popular, the client asked for it to be repeated with other teams twice!)” Lucy Woolfenden, Founder, The Scale Up Collective “So grateful to have worked with Sam to develop our brand’s messaging! Sam was really able to capture what we were about and develop a tone that was both authentic and sustainable for us to continue using in our material.” Hind Al-Khatrash, Founder, Leap Loves Green “I would highly recommend working with Sam. She is not only an excellent copywriter but truly passionate about what she does and will always go the extra mile. Sam worked with me on my personal website and the transformation has been mind-blowing.” Lara Sheldrake, Founder, Found and Flourish