There’s no monthly retainers and opaque plans here; my mission is to place the ownership of a business’ reputation back with those who understand their organisation best, though an approach of strategic support and training. You’ll be left with the skills and confidence to set your PR goals and deliver them as an earned media expert in your own right. I am a senior corporate PR strategist and leader, with over 15 years of agency experience working with some of the world’s most recognisable brands. Most recently, I led phase 2.0 of a scaling corpsumer agency, delivering 17% growth as new business lead. My role also involved servicing clients as senior strategic lead on key clients including McKinsey, Calm, BMW and John Lewis. During this two-year period, I also drove the development of the Veuve Clicquot Bold Woman Awards campaign, taking it from a media relations programme to a social impact initiative, as part of its 50 year anniversary investment. This saw the development of a series of panel discussions with female business leaders resulting in a increase in media coverage of 250%. More importantly, the discussions led to a funding and mentoring match-making service for female founders, backed and promoted by LVMH. Prior to this, I built the corporate communications function at a scaling tech platform during COVID-19. The majority of my career however, has been agency-side; I spent 10 years leading multi-discipline teams at a global full-service agency, driving the corporate PR and communications efforts for global businesses including Nestle, Visa and Virgin. It was with pride that my work with femtech leader Innovo, promoting a healthy attitudes to menopause, won CIPR and PRCA awards. My desire to work for myself grew exponentially once I had children. Beyond the flexibility and work-life balance that I needed, I felt that I wanted to do more work that could have a positive impact in a world that my children would one day become part of. And so, Attune was born, with a simple remit – to empower businesses to take ownership of their PR. I work with small and scaling organisations, offering them the benefit of my years of experience so they can access the value that good PR can bring.