I started my career in investment banking, then transitioned into fashion, where I held senior executive roles at luxury brands and retailers including Net-a-Porter, Charlotte Olympia, Nicholas Kirkwood and Jimmy Choo. A strategic, entrepreneurial and commercially savvy executive, I am passionate about supporting brands to define their core values and brand codes, set a clear product and pricing strategy, optimise their distribution and fine-tune their supply chain to build a resilient and enduring business. My superpower lies in supporting and empowering designers and founders to achieve commercial success while safeguarding the integrity and uniqueness of their creative vision. I have a keen interest in sustainability, circularity and the application of regenerative principles to fashion businesses. I value materials innovation just as much as preserving traditional craftsmanship, and I am passionate about continually educating myself on the latest developments in this area of the industry. I believe that the most sustainable product is one that is distinctive yet timeless, made from high quality materials, crafted with care for people and the planet, and kept in circulation for as long as possible.