Founded in 2020 by Anna Murray and Katherine Kowalski, Analogy emerged from a shared vision to use PR as a catalyst for sustainable development, community regeneration and social equity. Offering a fresh perspective away from the saturated London market, Anna and Katherine have used their decades of national agency experience to inform a more flexible, adaptable model. As a virtual agency, Analogy is unhindered by geographical constraints while enjoying the opportunities that come with having a team presence in Plymouth, Devon and Cornwall. With a female-led neurodiverse team, Analogy champions inclusivity and equity at every level, driving diversity of thought in PR.