I’m Ayo Abbas and I’m an award-winning marketing consultant and was named as the overall winner for the Digital Woman of the Year awards 2022. I started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for startups and SMEs. I have 23 years’ experience in marketing and have represented many major construction and professional services firms. My roles centre on creating marketing strategy, content and campaigns that get the right results. I love working with business owners who are passionate about what they do and aren’t afraid to challenge the status quo.