I’m a strategic B2C copywriter with 10+ years of hands-on beauty industry experience across retail buying, PR, digital marketing and eCommerce. My full-scope expertise in beauty gives me a unique perspective to help bootstrapped brands launch, reposition and thrive. Great copy that converts starts with understanding your business goals and building a viable strategy. I support founders and their teams to build resilient, purpose-driven strategy and copy to connect your brand with people and create loyal customers.