Rebecca Magnus is a brand strategist and writer with 13 years’ experience building breakthrough brands. She’s worked in senior roles at award-winning FMCG branding agencies including B&B and Magpie, with clients spanning from global brands like Nestle, Microsoft and Apple to challenger brands including Pip & Nut, Kit & Kin and Raw Halo. Becca starts every project considering how to bring the commercial and creative together – always putting her clients’ commercial objectives at the heart of the strategic process. She strongly believes that elevating through emotion is the way to win hearts and open wallets. She does this by telling enduring stories with clarity and character across every part of the brand.