Hi, I’m Aarti Parmar, an multi award-winning Certified Brand Strategist and Qualified Coach. I love to educate and activate aspiring legacy leaders to mindfully define their magnetic core brand identity and use it with intent, joy, and impact. I’ve worked with founders across the UK and internationally, empowering countless business owners to navigate their brand journey with clarity and certainty. For me, it’s not just about external visibility; I firmly believe that a brand’s clarity within is reflected in its outward expression. That’s why I advocate for brands to define their essence mindfully, ensuring alignment between their internal ethos and external business and personal presence. Some achievements I’m super proud of: • Proud recipient of the SHE Awards UK 2023 for Business Woman of the Year • Recognised as a Top Brand Adviser by Enterprise Nation in 2021 • Featured in prestigious publications like Forbes and Marie Claire • Honoured to serve as a judge for the Best Business Women Awards in 2022 – 2024. • Serving as a Non Executive Board Director for STANTA enterprise agency