The Resilient
We help founders with brand, innovation, communication and pitch deck strategy.
I am a keynote speaker, mentor, branding, innovation and communications strategist of 25 years serving C-Suite leaders of multiple FTSE 100 and Fortune 500 companies. As Former Head of Strategy, at The Future Laboratory my role was to lead a team of 18 writers, researchers and strategists to deliver global strategic foresight, innovation and brand strategy for Google, Facebook, Adidas, Westfield, L’Oreal & Baileys. During my time I also spearheaded change management transformation strategy and implementation to raise investment for The Future Laboratory, now acquired by The Tomorrow Group. My most recent work together with Arthur London was the design and delivery of the award winning NatWest Thrive programme with Marcus Rashford. A money mindset programme for disadvantaged youth across the UK. The Campaign drove increased confidence and mental wellbeing around money and the future: 98% felt more confident around money specifically and 73% increased their overall confidence levels. Prior to The Future Laboratory I ran my own award winning brand design consultancy for 7 years across emerging markets focusing on helping local brands with global expansion through affective brand strategy and creative design (packaging, web and communications). Our work served brands such as Ritz Calton Moscow and the Six Senses Hotel group, winning Effie awards for our PR platform communications and packaging design work. Across my career I had led senior planning and strategy roles across large global advertising agencies including Grey London, G2 and TV channels such as MTV and CNN where I was responsible for leading global brand launches and global brand campaigns. “The whole experience working with Ozlem has been incredible. She has been such a phenomenal steward helping us navigate and evolve our brand identity to the next level. The whole team and I feel honoured to have worked with her on such a vital part of our business. At the beginning of this experience I felt like our purpose was vague and unclear but I really feel like it is now crystal clear and I that we are really owning our core DNA.” – Laura Tudor, Founder, Centred (Female Founders Rise Member) ⁃ If you are looking for a safe pair of hands with your brand – its Oz. This is her superpower, she takes the time to get to know what motivates, drives us and flags our deal breakers in terms of change, it makes the steps we need to undertake together so much easier in terms of execution. Oz brings energy, passion and vitality which we thrived on. In a short space of time she really helped us clarify our position and collaborate on a path way to success together.’ Bertie Stringer, Co-Founder, CEO DNA Nutrition (Female Founders Rise Member) ⁃ ‘Ozlem’s foresight and wisdom on future trends and innovation has helped me lay the foundations of a strong brand and business plan. She understands the nuances of what it means to be founder – the questions, the uncertainty of being at early stage – and helps you navigate it with kindness, supportive and encouraging approach ’ Laura Kytannen, Founder Zielo (Female Founders Rise Member) ⁃ Working with Ozlem has been phenomenal, she has transformed my business. Her experience, insights and creativity has helped me unlock the premium value of my brand. I have gone from me as owner of a business to a me as owner of a brand – an entity in it’s own right. The brand’s messaging has become super clear and creative, attracting my desired clients and deepening engagement with my community. I can clearly see how having a brand is driving improved results across my business. This has all given me freedom, confidence and excitement for the future. I now believe in the vast opportunities for expansion open to me. I am dreaming bigger than ever before knowing with Ozlem by my side for the journey I know I will have the roadmap to make the future happen!’ Gonul Valiyeva, Founder G Body Design Studio (Female Founders Rise Member) ⁃ I had a power hour with Ozlem and it was SO VALUABLE. I am at the very start of something and it all felt quite overwhelming. I almost couldn’t grasp it in my mind. She helped me to shape it and gave me such confidence to get cracking. I keep booking in with her for a regular boost!” Dr Jo Carlile, Clinical Psychologist and Neurodiversity Speciality (Female Founders Rise Member)

Founder

Ozlem Tuskan

Category

Business Strategist

Location

South West
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