After 13 years in advertising and marketing at companies like Nielsen, Oracle, dentsu and Virgin Media, I co-founded Custom Influence to drive the adoption of influencer marketing by b2b industries. Custom Influence solves all of the challenges faced by b2b marketers that want to work with industry and business influencers on integrated marketing campaigns. Partner with us to: -Speed up the time it takes to find the right industry experts and business influencers from weeks to hours. -Design and structure partnerships that align with current objectives and boost existing b2b brand, demand gen, paid media, content marketing or events strategies. -Seamlessly project manage all all aspects of planning, contracting, billing and reporting for influencer marketing activities. *And you’re an influential voice in your industry, you can work with us to monetise your platform with authentic and impactful brand partnerships and sponsorships. Influencer marketing represents a new frontier with huge potential for growth, much like programmatic advertising was at the beginning of my career. And I firmly believe that people buy from people. Outside of work I am a big supporter of mindfulness, meditation and working moms! (and originally from NY — but now pretty settled in London).