Blue John is a reputation management consultancy established in 2024 by Lorna Cobbett, a former UK CEO of a financial PR agency and ex Goldman Sachs banker. We are focused on advising companies and leaders facing growth or change. In a world that’s becoming ever more transparent, reputation matters more than ever. People want authenticity from companies and leaders – and they refuse to be fobbed off with corporate platitudes, colourless statements or inaccessible jargon. And we agree – it’s why we set up in the first place. At a time when companies and leaders need to manage their reputations better, we can play our part in rewriting how it’s been done for decades, by breaking away from convention, and humanising the way all stakeholders are engaged. We work with both public and private companies, as well as leaders, who want senior advisory support with reputation management. This includes everything from advisory, strategic communications, coaching and leadership development, transaction support and change management. We talk about the philosophy of needing to ‘start with your truth’ as this is the entry point for any journey we take together with our clients. Blue John operates as a fully remote collective and has over 10 associate members. The collective brings a range of lived experience including investment banking, journalism, psychiatry, change management, employee experience, strategic communications, leadership development, digital and sustainability.