Back in 2018, we saw a gap in the Connected Living industry – too much guesswork, too many average results. We envisioned being a beacon for the smart home technology industry – to champion and grow it, lighting the way for others with bold and innovative marketing solutions. From this, Beacon sparked into life. Ever since, we’ve been proving that the best way to market anything is to tell its story, and that success and creativity can go hand in hand with staying true to your values. Today, Beacon is an all-in-one, full-service digital marketing agency for home and living brands. Unlike your run-of-the-mill agency, we’re not just B2B or B2C; we embrace both, as well as the trickier terrain of B2B2C. With over 13 years of experience in the marketing industry, I am the Managing Director and Co-Founder of Beacon Agency, a hybrid creative and strategic marketing agency that specialises helping brands who offer products or services in to the home grow. In 2021 I won Campaign’s Female Frontier awards in the category of leading the charge.