Before starting my own business, I worked for 10 years in Digital Advertising, leading Monetization and Analytics for Media Publishers (News International, Microsoft and Verizon Media) and that’s where I developed a problem-solving approach and a range of analytical skills. I also have interior design background and a passion for visual arts so I’m a very creative person. My analytical approach combined with creativity helps me maximise the potential of social media advertising opening the doors to less obvious and potentially more effective solutions. I’m a lifelong learner and I truly believe in the power of a growth mindset which I constantly fuel with self-development books, yoga and meditation.